Welcome!

Welcome to Map the Future, a blog on business strategy and how to do it right. I’ve been working in roles related to high tech strategy for most of my career, including long stints at Apple and Palm. I think most of the companies in our industry do a poor job of using external information (competitive analysis, market research, and advanced technology planning) in their strategic thinking. In this blog I’ll lay out my ideas on how to do it right.

I call the blog “Map the Future” because that’s what I think most companies fail to do.

I’ll post a new essay about once a week. I’m very interested in your feedback and suggestions.

Thanks,

Mike

Note: This is one of two blogs I’m running. The other, Mobile Opportunity, is a look at the mobile and wireless marketplace.